Tag Archives: necklaces

I’m launching a Jewelry Brand!!

14 Jun

It feels so surreal to type “I’m launching a jewelry brand”, but here I am one week out from the launch of Ethereal Jewelry!!!!! Many of you know my love for jewelry goes back many years, and I love supporting small woman owned jewelers whenever possible. It’s so exciting to take that love a step further and start my own brand. Honestly, it’s been something I’ve wanted to do for years, and I decided this was the year! My business partner and co founder is one of my best friends and we both love delicate, beautiful jewelry. Our taste in jewelry is almost the same, but just different enough that we’re able to cover a lot of styles within our brand.

Our brand is Luxe for all, meaning we want everyone to be able to have a luxurious jewelry buying experience, without breaking the bank. With that being said, we will not be compromising quality. The only materials we use are gold filled and sterling silver. Most people know about silver, but not about gold filled. It’s basically the next best thing to solid gold. It looks like gold, wears like gold, but doesn’t cost like gold. We will not use standard gold plating or vermeil. Gold filled jewelry has such a thick layer of real gold bonded onto the base metal, that it’s hypoallergenic, waterproof and tarnish resistant. Our brand is at the crossroad of quality and affordability and we are beyond excited to share it with you!

The official launch date is the first day of Summer- June 21st. The website will also be live June 21st as well. Until then, you can follow along and preview the entire collection on our Instagram. We will be sharing sneak peeks up until launch.

I’ve been looking forward to this next chapter for so long and can’t wait to take you along for the ride.

Have an awesome day,

Journey