Everybody in the makeup industry is buzzing about Urban Decay’s complete revamping of the single eyeshadows. Urban Decay was the first “cool” eyeshadow I’d ever bought, not the same old colors that every other makeup brand offered. If you’re an Urban Decay shadow lover, then you’re gonna REALLY love this news! Everything has changed, for the better. The actual eyeshadow formula, shade selection and packaging are different. The packaging is still a creative and cool subway token lookalike, but just a bit more modern.
The color selection includes many of the previous shades that we all loved, best sellers, and favorites previously only available in select palettes for a total of 68 shades. As far as the formula, they have a super soft suede like velvety texture and even more blendable high pigmented distribution than the shadows I thought were already awesome! The color payoff is ridiculous, you don’t have to pack it on the lid with these dense pigments and the fallout is way less as well(no raccoon eyes)Sound like a dream come true? Well it gets even better…… The newly designed cases allow for the shadow pots to be “popped” in and out. Why you ask? There is a new build your own palette YES you can select six different colors and mix and match them exactly how you want and can change the palette as often as you wish. If your going on a tropical vacation you can take all your neutrals and grieges along and if your headed to Vegas for the weekend you can bring your fun “party” colors. The palette comes with a travel size eyeshadow brush and one shadow to start you off called walk of shame (a peachy-pink matte shade perfect for base, highlighting or wearing alone) and comes in a sturdy mirrored case that’s fits easily into a purse. The palette with starter shadow is $18 and each eyeshadow is $18, so you basically get the case and brush for free! Early launch RIGHT NOW only at Urbandecay.com and Coming soon to beauty stores near you!!!!! and remember……Don’t forget your Primer!
Images: Urban Decay
Your Style Journey 
This is great news, there shadow was already the industry standard! Love your blog by the way:)
Right! I already thought it was the greatest thing ever! Now it’s even better. Thank you for reading:)
Not available in the UK yet but I can’t wait to get my hands on these! I love the fact that you can see the pigment colours through the packaging as I spend a considerable time sifting through my eyeshadow and systematically “un-flipping” the lids.
Thanks for the heads-up on this!
I love the see through tops too, such a time saver!
Me gustaaaaaa