The Fendi baguette is arguably the first “it” bag. 
The bag was the creation of the Italian fashion house in 1997 and was designed to be carried under the arm like a french loaf of bread, hence the name baguette. This iconic bag was created in over 1,000 styles ranging from beaded to bright and everything in between. Time to dust off your baguettes ladies, I smell a major comeback!
The Fendi Baguette book ($73.52) celebrates the 15 year anniversary of the coveted bag , following it’s journey from the 90’s to now. Along with the book, Fendi will be reissuing 6 select baguettes in honor of the occasion. see below. Shop baguettes at Fendi.
Sarah Jessica Parker helped launch the baguette into super stardom in sex and the city.
Remember when a mugger stole Carrie’s bag nearly 15 years ago?
Some of the many baguette styles
Your Style Journey 
I went searching for one of those a number of years ago via estate, vintage, ebay, etc sales… and came up with nothing. And then I forgot about it. Thanks for reminding me how much I love that classic bag!
So simple and so chic…Love Fendi! x
Always one of my favourite bags, I remember how much I coveted them. I think for a while, they were ubiquitous and then a bit of a cliche but a few years under the fashion must-have radar has made them even more desirable, at least I think they are.
I always thought they were clever to do the bags in limited runs, something the other fashion house quickly copied. I also think they influenced many of the fashion houses to repeat their bags season after season in different colours and materials, before Fendi, many houses did completely different bags every single season – I think Fendi has been influential in so many ways..
The styles they’re reissuing celebrate the Baguette at it’s very bes . While I’d love one of my own, preferably the cream and black beaded number, the book is more within my means!!
Great point! They definitely paved the way for a LOT of other fashion houses:)
Oh! I’m so glad I kept mine. Maybe it will live again a second time around 🙂
YES!
love those:)
I saved for a year for my first fendi!
Reblogged this on The Boozy Bourgie.