Fendi Celebrates Iconic Bag

13 Jun

The Fendi baguette is arguably the first “it” bag. The bag was the creation of the Italian fashion house in 1997 and was designed to be carried under the arm like a french loaf of bread, hence the name baguette. This iconic bag was created in over 1,000 styles ranging from beaded to bright and everything in between. Time to dust off your baguettes ladies, I smell a major comeback!

The Fendi Baguette book ($73.52) celebrates the 15 year anniversary of the coveted bag , following it’s journey from the 90’s to now. Along with the book, Fendi will be reissuing 6 select baguettes in honor of the occasion. see below. Shop baguettes at Fendi.

Sarah Jessica Parker helped launch the baguette into super stardom in sex and the city.

Remember when a mugger stole Carrie’s bag nearly 15 years ago?

Some of the many baguette styles



9 Responses to “Fendi Celebrates Iconic Bag”

  1. littleblacksweats June 13, 2012 at 1:25 pm #

    I went searching for one of those a number of years ago via estate, vintage, ebay, etc sales… and came up with nothing. And then I forgot about it. Thanks for reminding me how much I love that classic bag!

  2. Ayesha June 13, 2012 at 2:13 pm #

    So simple and so chic…Love Fendi! x

  3. carolyne June 13, 2012 at 3:04 pm #

    Always one of my favourite bags, I remember how much I coveted them. I think for a while, they were ubiquitous and then a bit of a cliche but a few years under the fashion must-have radar has made them even more desirable, at least I think they are.
    I always thought they were clever to do the bags in limited runs, something the other fashion house quickly copied. I also think they influenced many of the fashion houses to repeat their bags season after season in different colours and materials, before Fendi, many houses did completely different bags every single season – I think Fendi has been influential in so many ways..
    The styles they’re reissuing celebrate the Baguette at it’s very bes . While I’d love one of my own, preferably the cream and black beaded number, the book is more within my means!!

    • yourstylejourney June 14, 2012 at 2:56 pm #

      Great point! They definitely paved the way for a LOT of other fashion houses:)

  4. Jody Thompson June 13, 2012 at 10:35 pm #

    Oh! I’m so glad I kept mine. Maybe it will live again a second time around 🙂

  5. happygoluckygal June 14, 2012 at 2:10 am #

    love those:)

  6. Lindsey June 14, 2012 at 7:44 am #

    I saved for a year for my first fendi!

  7. M.S.B. June 14, 2012 at 8:40 am #

    Reblogged this on The Boozy Bourgie.

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