Beyonce is the new face of H&M’s Summer campaign. As if she’s not busy enough, the superstar working mom not only shot the campaign in the Bahamas this past January, but she helped design the collection that accompanies it. The campaign will consist of print ads and a commercial to air in May and H&M will be donating 25% of the sales of the collection to the charity H&M for water.
H&M released a statement today here to say they’ll be launching in Australia soon!!! Yay!
That’s so exciting!!