Rejoice: J.Crew is Launching a Cheaper Label

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J.Crew has set the standard among mass chains for its ability to create trends—mixing and matching patterns from florals to stripes to leopard is ubiquitous because of the high fashion chain and its Executive Creative Director Jenna Lyons.

The major complaint by J.Crew shoppers in recent years has had nothing to do with the clothes, but surrounding prices, which seem to many to have risen in recent years as the retailer focused a lot of attention on its high-priced J.Crew Collection, where prices this season range from $250 for an embellished shell to $450 for a silk dress, and up to $2,500 for coats.

MORE: J.Crew Might Go Public (Again) This Year

In response, J.Crew CEO Millard “Mickey” Drexlerannounced earlier this year that the retailer was going to work on better diversifying the price points in J.Crew, which was welcome news to J.Crew’s biggest…