Drew Barrymore is the latest celebrity to create her own makeup collection Flower which debuted this month exclusively at Wal- Mart. Her over 180 piece collection includes eye, face, lip and nail products which are available at 1,500+ Wal-Mart locations. What is great about this collection is that it’s cruelty free(not tested on animals) and the price point is beyond amazing- nothing is over $15! It is luxury products at mass market prices. According to the press release the collection is “formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price”.
How did Barrymore produce such high quality products at such fair prices???? Well Barrymore and team chose to skip paid advertising and rely solely on blogs, social media, word of mouth and Barrymore’s popularity to do the “advertising”,which frees up the usual 20-30% that would fund advertising. That money is then able to then go into the formulation of great products. The same formulas that high-end companies all over the world are using. Impressive to say the least! I can’t wait to try it!
I really love the clear view shadow palettes which make it easy to find the color your looking for and the super cute packaging with rose gold detail!