Drew Barrymore is the latest celebrity to create her own makeup collection Flower which debuted this month exclusively at Wal- Mart. Her over 180 piece collection includes eye, face, lip and nail products which are available at 1,500+ Wal-Mart locations. What is great about this collection is that it’s cruelty free(not tested on animals) and the price point is beyond amazing- nothing is over $15! It is luxury products at mass market prices. According to the press release the collection is “formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price”.
How did Barrymore produce such high quality products at such fair prices???? Well Barrymore and team chose to skip paid advertising and rely solely on blogs, social media, word of mouth and Barrymore’s popularity to do the “advertising”,which frees up the usual 20-30% that would fund advertising. That money is then able to then go into the formulation of great products. The same formulas that high-end companies all over the world are using. Impressive to say the least! I can’t wait to try it!
I really love the clear view shadow palettes which make it easy to find the color your looking for and the super cute packaging with rose gold detail!
Your Style Journey 
I love her. She is so cool. Will def try a few items.
Awwww I love this woman – wonder if it’ll ever reach New Zealand. xx
Reblogged this on Runway Everywhere and commented:
Can’t wait to try these products!
Reblogged this on Your Haute Couture and commented:
Earlier today, I posted the rise of celebrity style & lifestyle collections. Hills2City “Spring Has Sprung” blogged about Lauren Conrad’s up coming Spring Collection at Kohl’s.
Here is another celebrity designer added to the long list. Drew Barrymore created Flower, a makeup line that’s sold exclusively at Wal-Mart.
Love this can’t wait to try it and review it. Curious to see the quality, either way love Drew!
Yes I’m so excited to try it. I went to a awl-Mart and they didn’t carry it at that location so my hunt continues!
If I find a location I will let you know, I am thinking the Wal-Marts in the bigger cities
Thanks! yeah I live in LA so I was shocked that they didn’t have it….there is another Wal-Mart semi close that i will check out:)
Can you buy it online if all fails. Let me know what you think of the line when you get it – Lana
will do:)
Reblogged this on Bag Lady Boutique and commented:
Thank you Drew for not going all Hollywood and decided to cater to the common folks.